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Keywords & IPTC: the importance of keywords

Introduction to keywords:
Before you load your image in various sales sites (microstocks), there is an important consideration: the title, description and keywords that you entered for each image will always be the same! Rather than using a text file or any other way to reuse these data temporarily, I'll describe directly the best solution: The IPTC field. It 'a field in each jpg image, editable through appropriate editor or through the usual graphics programs (eg Photoshop). By entering photo information directly into the IPTC, when loaded into microstocks the values \u200b\u200byou previously entered will be recognized automaticamente, facendovi risparmiare un enorme montagna di tempo!

L'importanza delle keywords:
Le keywords permettono all'acquirente di trovare le vostre immagini, quindi non è necessario evidenziare troppo quanto questo sia importante per i vostri introiti, basta semplicemente dire che le parole chiave sono importanti almeno quanto l'immagine in se. Perchè? I progettisti o gli editori non hanno ore di tempo da spendere per trovare l'immagine perfetta, per loro il tempo è denaro. Per questo motivo cercano un'immagine adatta il più rapidamente possibile.

Le probabilità che scelgano la prima immagine adatta al loro scopo è alta. Scegliendo le giuste parole chiave aumenterete la possibilità that your images are on top in search results: thus you will have more chances to sell. Upload a photo and enter only the minimum number of keywords required by microstock, is almost equivalent to not load at all the pictures!

Spam is counterproductive
After reading the previous paragraph, some might think it's a good idea to fill an image of keywords, although these are not related to the image itself. Wrong!
filling of your keywords an inappropriate image, the validation team photo will reject it without thinking twice! If this does not happen, but your picture is accepted, your sales not increase too! Why? The search for a buyer is always very specific, this means that if you go out pictures that are irrelevant, certainly not buy! For example: If you are looking for the image of a butterfly, and butterflies were out than others, the buyer will simply be frustrated. It is to consider that happiness is the happiness of the buyer microstocks, then the anti-spam measures on keywords are becoming more stringent. The only thing you risk if you could think of constantly spamming with keywords is a good ban (block or delete your account) from microstock!

Choosing keywords :
Per scegliere le giuste parole chiave, bisogna immaginare in che contesto l'acuirente potrebbe essere attratto dalla vostra foto. Se caricate per esempio la foto di una lampadina, dovete chiedervi perché l'acquirente dovrebbe ricercare la foto di una lampadina!

Perché cerca la foto di una lampadina -> parole chiave: lampadina, filamento, bulbo
Perché cerca una foto relativa alla luce -> parole chiave: luce, illuminare, luminosi, illuminazione
Perché cerca una foto che esprime l'inventiva o la creatività -> parole chiave: creare, immaginare, pensare, idea, immaginazione

Le parole chiave relative alla foto di una lampadina saranno dunque per esempio:
bulb filament, bulb, light, light, light, lighting, create, imagine, think, idea, imagination

Structure keywords:
The structure of the keywords is very important to define it is necessary to imagine how the people looking for pictures are used to choose their own keywords.

Use only names, verbs or adjectives
prefer the words in the singular
Put the verbs in the infinitive
careful spelling
Do not use abbreviations

Example
	Marriage, alliance, marriage, tenderness, faith, bouquet, loyalty, ceremony, youth, happiness, family, hands

Never forget: The more well-chosen keywords to increase, the greater will be the sales !

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not limit your sales online, using all microstock!

Re-reading the comments on the post sell-with-fotolia , comments by a photographer dissatisfied with the attempt to sell through a microstock with a set of 3 pictures, I feel in the mood to share the advice he data with all of you!

points I would emphasize that there are not many, but quite important.

not a good idea to start with a set limited to photographs, both big, both microstock secondary, are rich in images. There is always the possibility, however low, that your photographs are not accepted, although they are valid! In this case, the subject of the images is already abundantly present in the archives .. Upload many photographs, possibly of various kinds, there are more and more it will be accepted so the chances of selling will rise steadily.

If you have decided to undertake this business, as I and many like to call photographers selling their photos online, the biggest mistake you can commit is to decide to sell their images through a single site! Of course, the number of buyers for each microstock is huge, but you can multiply this number based on how many microstock decide to "exploit" for your business! Currently, cash and the big side I have listed in this blog, there are 16. Load the same set of images to 16 times it's tiring, I do not doubt it, but with a little practice you do not weigh that much! 16, to think of it, could be a number high enough for those who now have only one account. If this is your case, dear reader, I strongly recommend you try to register at least 3 big (eg Fotolia 123rf, Dreamstime) and at least two secondary, just to get started. You'll notice the difference very soon!
As soon as I get a little more time to put out the differences between the various microstock detailed in a summary table.

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3 things to check before you upload an image

Before loading the images, ensuring that they have the best quality that you are able to produce. By that I mean to closely examine your images to avoid problems such as dust, overexposure, poor composition, distracting the buyer and / or the person who will validate your image because of these "details", removing their eyes from the brigade main subject .

Sure, you lose a few minutes to correct these problems with a program like Photoshop or Lightroom, but do not see your image rejected, or worse, accepted but never sold! And 'obviously counterproductive to deliver a job is not finished!

The main things to check are 3: 1

. The points of dust / noise

is probably the most boring thing to look for, but also one of the easiest to fix.

After opening the image with your editing software (Photoshop is excellent), you have to do is move around and zoom the image to check it carefully. When in zoom mode, a useful key shortcuts in Photoshop is the space bar: taking button, you can move quickly using the mouse, the cursor which will have the classic shape of the hand.

If you come across a dusty point ", use the healing brush tool to solve the problem. Selecting the tool, you set the brush size to a diameter sufficient to cover the noise.
In Photoshop, press the Alt key and click in an area that has the same good image color and tone of the area you want to correct. Release the Alt key and now click on the point to be corrected. Simple, right?! There will certainly be helpful to take a little practice to get used to using this tool and understand how it works, but believe me, it was a great friend for photographers!

In Lightroom, the instrument operates in a similar way except that it is not necessary to press the Alt key Just click on the field you want to correct and you will see a circle that you can drag in a good area of \u200b\u200bthe photo.

2. Composition poor (poor composition)

This is not as easy to solve on the computer! If the original composition is really wrong, then there is nothing that can help you. If the subject is just a little 'out there or something that distracts the attention, the crop tool can be used to cut away something you do not want in order to improve the composition. This may seem trivial, but it is not. You can also use the crop tool to correct the problem of slope horizon.

It 'pretty easy to do. You must select the crop tool, drag a box around your image and then use the 'hooks' on the corners of the box to resize it at will. Moving the cursor a bit 'out of the corners of the box it will change slightly. Now, clicking and dragging the mouse you can rotate the selection, so you can correct the problem horizon pending. Press ENTER, the cut will be applied.

A little advice: try to use this tool to make small clippings on the edge of your image. The online sales sites of your photos impose minimum requirements on the size of the pictures above, and if they cut off too large a portion, you might see your photo rejected ... therefore, do not overdo it!

3. strong light and shadows (shadows and hilights)

A very simple way to correct lighting and shadows is to control levels, the histogram to speak, of your image and make sure you have a good spread from true black to true white. If your histogram is towards one end, then you must make some corrections. By changing the levels correct to a certain extent that is not good. Obviously you can not fix everything perfectly, but make sure that every image has histogram levels well distributed, to show the right shades ranging from white to black.

Here we are. Three simple things to check before sending your image. None of these processes take a long time to complete, and if you find that each image presents them, is certainly the case with acuisizione adjust how the image (click). This will help you avoid wasting time in front of the computer.

Do you have other tips like these? What tools do you use more when preparing your images? Let me know. I'd like to create another post with useful tips dare, e creare qualche pagina da stampare e appendere vicino il monitor del computer!